NFBE Chapter 1515 is now available.
Chapter 1515 is now available.
Zeng Shaohong's words sound reasonable at first glance, but in reality, they are a very cunning substitution of concepts.
First of all, high-tech technology is not only used in the production of science fiction films, and science fiction films are not exclusive to Ye Zhi Qiu alone.
The policy is right here. There are so many directors on set. Whoever wants this support can just film according to the requirements.
Moreover, the State Administration of Radio, Film and Television established this special fund to support technological innovation in film production. If it is used to cast a wide net and accept any film, then it loses its meaning.
It's just that for an old-school director like Zeng Shaohong, who has been making films for decades and still uses outdated techniques, it's a bit hard to accept.
Chen Jiangong did not offer much explanation for Zeng Shaohong's questions and continued to introduce the policies.
In addition to setting up a special fund for high technology, there is also an "Outstanding Domestic Film Award," which is the main part of the whole plan.
In short, the State Administration of Radio, Film and Television hopes to release no fewer than 10 "high-quality films" and 50 "excellent films" next year.
The distinction between "high-quality" and "excellent" lies in box office performance.
A high-quality film needs to reach a total box office of over 1 billion yuan, while an excellent film needs to reach a box office of over 10 million yuan.
Eligible films will receive a range of support, including distribution and promotion support, tax incentives, and direct financial rewards.
Of course, the support for "high-quality films" that gross over 10 billion yuan is the greatest.
Upon hearing this policy, the crowd erupted in cheers and excitement.
Making a movie now involves about 6-7 types of taxes that need to be paid, which are based on a percentage of box office revenue. In other words, the higher the box office revenue, the more taxes you need to pay.
Although the tax rate for Chinese films is relatively low compared to the rest of the world, especially compared to Hollywood, no one would complain about having too much money, right?
This tax incentive policy and financial reward is essentially extra money compared to before.
Soon, someone raised a crucial question.
"This 'high-quality film' award is limited to 10 winners. What if more than 10 films meet the criteria? Who will receive the award?"
Chen Jiangong replied, "The portion exceeding the quota will be awarded according to the 'Outstanding Film' standard."
"As for how to differentiate them, we are now implementing a registration system."
"Directors can register on-site and we will register how many high-quality films they expect to produce next year."
"Those who are registered and achieve the target will be given priority for rewards."
As soon as he finished speaking, many directors felt a chill run down their spines.
This is like issuing a "military order" on the spot; I guess that's the real purpose of gathering so many directors here today.
Ten slots for "high-quality films" may seem like a lot, but they are certainly not many either.
So far this year, exactly 10 domestic films have met this standard, and no one can guarantee that the quota will not be exceeded next year.
So this "pledge" really has to be made, because it involves tens of millions of yuan.
Soon, some quick-thinking people realized that they should sign up first to reserve the spot.
Anyway, box office performance is so unpredictable; who can say for sure? At worst, if it doesn't reach its target, so be it...
However, the State Administration of Radio, Film and Television has clearly taken this situation into account.
Chen Jiangong smiled and reminded, "Works that are registered but do not ultimately meet the standards will also be recorded."
"The State Administration of Radio and Television will conduct a comprehensive evaluation. If there is a significant gap, the preferential policy quota for other works of the director will be postponed as appropriate."
These words completely extinguished any thoughts that might have been harbored by some people trying to exploit the situation.
Judging from the style of this new leader of the State Administration of Radio, Film and Television, the future trend will definitely be to increase support for domestic films, so there is no need to leave a bad impression on the other party.
Moreover, every director present here is a prominent figure, and the "pledges" they made on the spot will likely spread throughout the entire film and television industry within a day after the meeting ends.
If we say we'll make 1 billion, but only get 10 or 2 million at the box office, wouldn't that be a slap in the face to everyone in the industry? Nobody can afford to lose face like that.
With each director having their own agenda, the atmosphere on set suddenly became tense.
With a smile on his face, Chen Jiangong said, "Now everyone can start registering."
After he finished speaking, no one said a word.
Everyone present was shrewd, and it seemed that no one wanted to be the one to stick their neck out.
At this point, Zeng Shaohong spoke up again, but not to register herself.
She smiled and said, "This can't go on like this. I suggest we talk about it in order."
"It's the era of the young people now, so why not start with them?"
At this point, she looked at Ye Zhi Qiu and said, "Director Ye, you must be the most confident person here, right? Your box office performance this year is more than 10 billion."
"Why don't you go first?"
Upon hearing this, everyone's expressions became subtle, and they all turned their gazes toward Ye Zhi Qiu.
Ye Zhi Qiu glanced at Zeng Shao Hong with a strange look. The other woman had a slight smile on her face, as if she was really thinking of him.
He realized that from the beginning, this old woman had been subtly trying to undermine him, even though he didn't seem to have offended her.
Ye Zhi Qiu felt somewhat confused, but he didn't fall into the other party's trap. He shook his head and said, "I am young. Although I have achieved some results, I am still inexperienced and cannot compare to Director Zeng's maturity and composure."
"Let's see what the seniors have to say first."
Seeing that Ye Zhi Qiu hadn't taken the bait, Zeng Shao Hong's face flashed with displeasure for a moment, and she snorted coldly without saying anything more.
On the scene, everyone witnessed the verbal exchange between the two.
Ye Zhi Qiu's words, "mature and prudent," made the other male directors present look strange, barely managing to suppress their laughter.
Good heavens, Zeng Shaohong is acting like a big shot because of his age, that's not fair. This kid's got a sharp tongue, he's cunning and wicked.
Women of any age are very sensitive about being called "old." Look at Zeng Shaohong now; her complexion is even darker than her dyed hair.
"Ahem." Zhao Jinglun broke the subtle atmosphere by coughing twice, his tone carrying a hint of amusement.
"We seniors should set an example, so I'll go first."
"I'll reserve a spot first. There's a big-budget period drama coming out next year, and the budget is quite large. I'm pretty confident that it will break 10 billion yuan at the box office."
Zhao Jinglun spoke up, and Zeng Shaohong, who was also one of the most senior people present, had no choice but to grit her teeth.
"I'll sign up too!"
In fact, she has a film to be released next year, a romance film with a pretty impressive cast, but she's not really confident that it will reach 10 billion yuan at the box office.
Reaching 1 billion in box office revenue is a significant milestone; it's not something you can just achieve casually. Her last film to reach that standard was five years ago...
But Ye Zhi Qiu's words "mature and prudent" put her on the spot. Given the situation, she couldn't very well say that she had no confidence in any of them.